Friday, February 05, 2010

Social Media/Networking Facts

  • Facebook (over 350 million members)
  • Twitter (over 8 million visitors)
  • LinkedIn (over 36 million members)
  • 88 % marketers say they use social media to market their business 
  • 72 % of them have been at it a few months or less 
  • 64 % log into their social media sites 5 hours a week 
  • 39 % log in for 10 or more hours a week 
  • 9.6 % log in over 20 hours a week

Source: Michael Stelzner for Social Media Success Summit 2009
 

Writing Exercises to Tweak Your Creativity to Start Your Manuscript

Watch a film created from a book and find parallels
 
Blend: poetry and songs; pick a song you like and Google the lyrics, write your own words
 
Re-write an article
 
Find a novel and copy part of a chapter and write what you think will happen next

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Monday, January 18, 2010

Nickel and Diming

There is one printer I have done a lot of business with -- put through as much as $50,000 worth a year. But policy changes and little things are ticking me off lately -- the nickel and dime stuff.

When electronic files are uploaded to a printer, they go into what is called preflight. What happens there is the printer's techie guys go over the electronic files with a fine-tooth comb to ensure they are kosher for print. What has happened until about eight months ago (and every other printer I work with does this now), is if there are issues in preflight, such as fonts, image resolutions, trim marks, and things that impact a layout, the printer will contact me and/or the graphic designer to advise of the issue that needs to be fixed before the book can proceed. Then the designer would fix them and the files stay in preflight until those issues are fixed. Once the files leave preflight, that's when a proof is generated.

Not so anymore with this printer. They don't tell you what's wrong with the file until AFTER the proof is generated now. What that means is, if something needs to be fixed that affects the entire layout, that means you fix them, and then will likely need a new proof. $$$ extra as a result.

Another "little thing" that has recently come to my attention is when you need a copy of the print files after press. When a proof is generated and changes are needed, you upload the individual pages that are affected instead of a whole new file. Then the printer inserts the corrected pages. So what happens is when the book is printed, the corrections may not be in the final "to print" PDF that is sent to the author (and me), and if the designer is unreachable and you need the files for another printing, you can usually get them from the printer. Not a problem with three large book printers I use -- one of them in the United States. They gave me files last week without any questions asked. They sent me a link and a password for the FTP site and I downloaded the files easily. No charge.

Not so with this other printer. They want to charge me $50 for the privilege of downloading an electronic file  -- a file that is probably never moved from its location, citing that it's the cost of labor for retrieving the files. Not a lot of money, but combine that with the new preflight policy and a couple other things and I'm feeling nickel and dimed to death. Combine all those nickels and you're looking between $50 to $800. They will not budge on their policies. However, while they do exceptional work and there is never usually many issues with delivery, I do have to think about using the other printers more.

Although, I did have one issue post delivery on a book with this printer. A strange one that I really can't go back and have the bill adjusted for. Sporadic books in a delivery of 2,000 books have two signatures missing. That's 16 pages. It's so sporadic that some boxes have no books affected, some have one to eight books affected. That means checking every single book in every single box. Not going to happen. I check the books as I move to the next box. So because I don't have time to sift through the pages of 2000 books, I know it's no use in asking for a refund on the spoiled books until I open that last box. By then, they'll say the statute of limitation is up for sure.

I'll still use this printer because they do good reputable work, but the more I'm nickel and dimed, the more ticked off I get and the more I start spreading the "love" by uploading projects to other equally capable printers.
 

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Sunday, January 17, 2010

What is plagiarism?

There is a difference between borrowing ideas and plagiarism. Plagiarism is passing off someone else’s creation as your own. Obviously, writers quote other writers’ works all the time. The difference is that they also credit those writers and indicate where the material came from. Plagiarism is serious business. Make sure, if you use another writer’s quote, that you cite the source (the author and where it came from). Theft of someone else’s written work is a one-way ticket to the reject pile, if not to the courtroom.




Many people can come up with the same idea at the same time, but not all of them will act on it. Ideas cannot be copyrighted until they are put into a physical form. Then it’s the physical form that’s copyrightable (the text, song, movie, etc.), not the idea. (That’s why there are so many books and movies with the same basic theme, but all worked out in different ways.)

Friday, January 15, 2010

Publishing tips and why unsolicited manuscripts don't get read

This article from the Wall Street Journal says it all about dead slushpiles:

http://online.wsj.com/article/SB10001424052748703414504575001271351446274.html?mod=WSJ_hpp_
MIDDLENexttoWhatsNewsForth

Here are a couple video publishing tips:

Treating your book as a business: http://www.youtube.com/watch?v=C-vXg8XtkFA

Finding a publisher: http://www.youtube.com/watch?v=NoNDd_hxaAA

Tuesday, December 22, 2009

Join Inside Publishing

Inside Publishing is an opt-in newsletter that addresses the ins and outs of all types of publishing, including royalty and self-publishing, and takes a behind the scenes look into every aspect that goes into formulating a book, and also media. Issues include success stories, where to find help, describing the process from the interview/writing aspect to project managing a book to print.

To sign up, just put (Subscribe Inside Publishing) in the subject line and send to freelancecommunications@shaw.ca.

Sincerely,

Debbie Elicksen
Freelance Communications

Tuesday, December 15, 2009

Tips on Improving Your Email Correspondence

RE-READ emails at least two or three times before sending

Take the same care in drafting an email as you would with any written correspondence that you send by mail or courier - even if it is a short reply. For example: one keystroke can make the difference in meaning. (Will not/will note; will/will not.)

Don't text talk

Simplify your language.

Don't use five words when one word will do.


Never assume everyone knows your industry jargon or is impressed with fancy foreign phrases and scientific words. Be consistent.

Commas, dashes, quotations, possessives, and titles - when in doubt, look it up.

All right is two words not one. Don't take words and names for granted.

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Be Careful What You Write

Workplace literacy is an issue so big, it impacts how our businesses are perceived and it can also impact whether or not we can compete in the global economy. When is the last time you found an error-free email?

To hone that point, I did a LinkedIn survey asking about today's business communications challenges. Here are the common threads in each of the replies:

* Misspellings
* Miscommunication
* People feel they are too busy and don't have the time to proofread
* Word choice errors (apart of/a part of) or missed words
* Using TEXT talk in non-TEXT talk situations
* So called experts saying it's okay not to bother with grammar or spelling -- "Just get your tweet out there as fast as you can"

There are some clear steps one can take to improve their communications skills. I want people to think about the delivery of their messages. And this includes crafting all business communications, whether emails, memos, or other physical documents.

If people become cognizant of what they are writing, their message will be much clearer, and it could ultimately save their bottom line. Redos take time. Typos can leave a bad impression. Missed words can miscue the intent of a message. And just because everybody else does it, doesn't make it right.

Study by Radicati Group August 2008

* 1.3 billion email users worldwide: 1 in 5
* 5 to 6 million business email inboxes in 2007
* 210 daily emails 2 million emails sent every second
* 70 to 72 % may be spam and viruses - genuine emails sent by the 1.3 billion users

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Sunday, September 06, 2009

Tips for the Reluctant Writer

Take small steps to build up your stamina.

Be brave and blend things like poetry and prose.

Pick a song you like, Google the lyrics, and change the song to your own lyrics.

Rewrite an article - how would you write it differently? How many different ways can you approach it?

Read a novel and present your understanding of the novel, i.e. short story, painting, dialogue between a couple characters.

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